According to a new report, YouTube has dethroned Facebook to become the most popular social media platform. Engadget reports:
According to the report, YouTube and Facebook are the most widely used platforms. But of the two, only YouTube is still growing, increasing its share of users from 73 percent of adults in 2019, to 81 percent in 2021. Facebook’s numbers, meanwhile, remained unchanged from 2019 at 69 percent. “Facebook’s growth has leveled off over the last five years, but it remains one of the most widely used social media sites among adults in the United States,” Pew writes in its report.
Flat growth wasn’t unique to just Facebook, either. According to Pew, the only other platform to see “statistically significant” growth since 2019 was Reddit, which grew from 11 percent in 2019 to 18 percent in 2021. “This represents a broader trend that extends beyond the past two years in which the rapid adoption of most of these sites and apps seen in the last decade has slowed,” Pew says. The report also found that 49 percent of Facebook users say they check the site multiple times a day, compared to just over a third of YouTube users visiting the platform more frequently than once a day.
Another interesting insight is that YouTube is the most dominant platform among 18 to 29-year-olds at 95 percent, followed by Instagram with 71 percent, Facebook at 70 percent, Snapchat with 65 percent, and TikTok at 48 percent.