The options for marketing to potential buyers are as numerous and diverse as the buyers themselves. But one method continues to hold a significant amount of power, no matter how many new avenues appear – mailing lists.
A large, responsive email list will result in better conversions than anything else. Whether you’re an author selling a book, a blogger promoting a new post, or a store owner running a special limited-time deal, customer awareness is king – and a mailing list will help spread that awareness.
There are several recognizable email marketing services (like Mailchimp, Aweber, etc) but these might not always be the best options for you. This guide will examine each mailing list and help you determine whether it is the right fit for your business or website.
The sender is a great all-around mailing list service. It offers a free plan, which is ideal for people just starting out. It gives you the chance to become familiar with how your mailing list works, perform A/B testing and grow your list without sinking a lot of money into it.
Sender’s free plan is quite powerful on its own, allowing up to 2,500 subscribers and a sending limit of 15,000 emails per month. When the time comes for you to upgrade your plan to one that allows more subscribers, it’s just $10 per month for 5,000 subscribers and 60,000 emails per month.
There are a number of other reasons to consider Sender, too. For starters, it includes plugins for the most popular content management systems, analytics tools, and push notifications for updates to your lists.
Sender remains relatively inexpensive as your lists scale in size versus many of its competitors.
SendInBlue stands out for a couple of reasons. First, there is no subscriber limit, even on the free email marketing service plan. You can grow your list as much as you need; the only difficulty you might encounter is if the number of people on your list exceeds your send limits.
The second benefit is that the company is based in France, which means it complies with the new GDPR regulations.
One thing to note about Sendinblue is that it is limited to just 300 emails per day. If your list is larger than this, then you cannot reach everyone at once. This makes A/B testing difficult. On the other hand, it’s useful for drip campaigns.
There is a monthly send limit of 3,000 emails too. If you want to upgrade to a paid plan, the first option is $25 per month for 40,000 emails per month with no daily send limit.
SendInBlue makes it easy to design attractive emails thanks to its drag-and-drop email editor. It also provides heat mapping so you can see where your readers’ cursors are drawn to, as well as easy integration into Shopify and other eCommerce platforms.
If you have a large email list but you only send updates to smaller segments at a time, SendInBlue is the best choice.
Mailchimp is one of the most well-known email marketing companies out there, and for good reason: the email marketing service has spent years building up its reputation. The template and campaign designers make it easy to create attractive, enticing emails with next to no design experience, while the pricing tiers are perfect for those just starting out in the world of email marketing.
Mailchimp’s free plan allows up to 2,000 subscribers and 12,000 emails per month with a daily send limit of 2,000 emails. The first level of their premium plan starts at $9.99 per month and gives access to a mailing list of 50,000 people with a monthly send limit of 500,000.
The plans scale up drastically after this, however. The next level starts at $14.99 per month, while the final plan starts at $299.99 per month.
The service’s easy-to-implement A/B testing, drag and drop campaign builder, landing pages, and an array of other tools make it a popular choice for all levels of experience, but Mailchimp truly shines for beginners.
If you aren’t familiar with the tools and software needed to build a mailing list, Mailchimp is a great place to start to familiarize yourself with it all.
Constant Contact markets itself as an email marketing service for small businesses. It certainly appeals to that demographic; users receive event marketing and social media management tools, as well as more integrations that you’ll know what to do with.
Constant Contact also offers a lot of tutorials and literature on marketing to help newcomers understand how to best use the service.
Despite all of its tools, however, Constant Contact is expensive. There is no free plan. The lowest level option is $20 per month for up to 500 subscribers, although you can save a little if you sign up for 6 or 12-months in advance.
The service does offer a 60-day risk-free trial and 30-day money-back guarantee, so if you’re on the fence it gives you plenty of opportunities to test it out before you fully commit.
Constant Contact doesn’t have automation tools, but it does provide access to a marketing advisor and a suite of professional services. You can also use the template designer to create stunning layouts for your emails that are sure to draw the eye of readers.
This is not the option for beginners to use, but if you have built your list up and want to move it to a more powerful option, Constant Contact is a solid choice to consider.