Spotify Is Launching Podcast Subscriptions, and Unlike Apple Won't Take a Cut From Creators

Spotify wants to be the industry’s No. 1 distributor of podcasts – and it’s willing to forgo some revenue in order to counter Apple’s push into podcast subscriptions. From a report:

Next week, Spotify will launch its podcast subscription option for partners. But the company will be letting content creators keep 100% of the subscription fees: Spotify will not take a cut of podcast subscription revenue, sources confirmed, as first reported by the Wall Street Journal. By contrast, Apple will keep up to 30% of podcast subscription fees under its program, which is launching next month. Currently, Spotify doesn’t allow customers to pay for subscriptions through Apple in-app purchases – and Spotify has been a very vocal critic of Apple’s App Store policies, which has included lodging a formal complaint with the European Union alleging anticompetitive behavior. Similarly, you won’t be able to purchase Spotify podcast subscriptions through Apple.

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