John Grimshaw Smart Marketer – Smart Product Creation
What You Get:
Learn how to create and launch irresistible products (and even entire brands) that stand out in the marketplace. With 7 modules, 93 videos and 22 swipeable resources, you’ll walk away from this course with an easy and repeatable process that you can add to your growth strategy.
ADAM’S PRODUCT CREATION SYSTEM
For launching irresistible products that your audience will love
STEP-BY-STEP LAUNCH GUIDE
Guide for conducting AI-driven market research, customer analysis, branding & more
7 MODULES, 93 VIDEOS AND 22 SWIPEABLE RESOURCES
The same ones we use for all our product launches!
LAUNCH BONUS!
4 live Q&A sessions with your instructors for personal feedback
MODULE 1
Core Concepts Of Product Creation:
⊕ Smart Product Creation Flywheel
⊕ New Product Charter
MODULE 2
Establishing Your Brand Identity:
⊕ Discovering Your Brand Ethos
⊕ 9 Key Questions to Define Your Brand Palette
MODULE 3
Problem To Solve:
⊕ The Perfect Customer Questionnaire
⊕ Find Your Edge Questionnaire
⊕ Top 8 Resources for Trend Analysis
⊕ Conducting Competitive Landscape Analysis
MODULE 4
Form The Solution:
⊕ COGS & Margin Assessment Calculator
⊕ Product Brief Template
⊕ Manufacturer Vetting Guide: Pro & Con Analysis
⊕ Top 10 Things To Audit on Your Quote
⊕ 7 Crucial Questions to Ask Potential Manufacturers
⊕ Product Packaging Design Checklist
MODULE 5
Product Manufacturing:
⊕ Weekly Manufacturer Check-In Guide: Best Practices and Essential Questions
MODULE 6
Launch The Solution:
⊕ Customer Identity Questionnaire
⊕ The Perfect 3 Question Testimonial Builder
⊕ Creative Brief for Influencers
⊕ Buzzbuilder Email Templates
⊕ Buzzbuilder Email Swipe File
⊕ Buzzbuilder Sites – Swipe File
⊕ PreOrder Sites – Swipe File
⊕ Seasonal Launch Event – Swipe File
⊕ Influencer Marketing Checklist
⊕ Product Demoing Checklist
MODULE 7
Product Recombobulation:
⊕ Smart Product Creation Workbook
BONUS
4 Live Q&A Sessions:
Attend 4 sessions with your instructors — 2 with Adam and 1 each with John and Colleen — where you’ll get tailored advice for your specific situation.
Get personalized answers about your products, branding, sourcing, manufacturing and more!
Happy learning!
!