Summary:
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Windows Intelligence Branding
Microsoft is set to rebrand its AI-powered features under the new “Windows Intelligence” umbrella, aiming to better define and control AI integrations within the operating system. -
User Control Over AI
The Windows Intelligence setting will allow users to manage AI app permissions and how their data is utilized, offering more control over privacy. -
Debate Over AI Features
While Copilot and Recall have sparked debate, neither is expected to adopt the Windows Intelligence branding immediately, though they may be part of future developments. -
Microsoft’s AI Strategy
This rebranding is part of Microsoft’s larger push to integrate AI into its products, trying to establish a unique identity for its AI features, similar to Apple’s “Apple Intelligence”. -
Generic AI Branding
Despite the rebranding effort, critics note that Windows Intelligence still feels somewhat generic, as the term “AI” remains broad across platforms.
Read more at: The Register
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