Hey Email App Open To All After Apple 'Definitively' Approves It

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Basecamp’s Hey email app is now open to everyone after Apple “definitively approved” it for the App Store. No invite code is required for users to sign up. Engadget reports:

Basecamp CTO and co-founder David Heinemeier Hansson tweeted the news today. Hey will not include any in-app purchases (IAP), so Apple will not get its standard 30 percent commission. At first, Apple objected to the fact that users would download the app from the App Store but have to sign up via the web. Apple’s policies require that developers use IAP to unlock paid features or functionality in an app. Hey managed to skirt around those rules by offering a free trial option.

Hey is now open to everyone, and it does not require an invite code. The app promises a more organized approach to email, for $99 per year. But perhaps more importantly, Hey is an example of how developers can avoid paying Apple 30 percent of IAP and subscription fees. “Hopefully this paves an illuminated path for approval for other multi-platform SAAS applications as well. There are still a litany of antitrust questions to answer, but things legitimately got a little better. New policies, new precedence. Apple took a great step forward,” Hansson tweeted.

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