Summary:
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Selective Indexing: Google has shifted to a “default to not index” strategy, selectively indexing content only when it perceives a genuine need, significantly altering its role as a search engine.
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Content Requirements: Factors influencing Google’s indexing include extreme content uniqueness, perceived authority, and brand recognition. Even well-known brands are not guaranteed comprehensive indexing.
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Temporary Indexing: Google often temporarily indexes new content to capture breaking news or updates but may de-index it shortly after, indicating initial indexing doesn’t ensure long-term content value in Google’s view.
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