Summary:
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New Cancellation Rule
The U.S. Federal Trade Commission has adopted a rule mandating that businesses make canceling subscriptions as easy as signing up. -
Consumer Consent Required
The “click to cancel” rule requires retailers, gyms, and other businesses to obtain consumer consent for auto-renewals and free trials that convert to paid memberships. -
Easy Cancellation Process
Businesses must ensure that the cancellation method is “at least as easy to use” as the signup process, addressing numerous consumer complaints about difficult cancellation practices. -
No More Bots
The rule prohibits companies from forcing consumers to use chatbots or agents for cancellation if they signed up online, ensuring straightforward cancellation options. -
Highlighting Absurd Practices
FTC Chair Lina Khan noted that the pandemic revealed how businesses create unnecessary obstacles for cancellation, reinforcing the need for this rule.
Read more at: Reuters