Summary:
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Conversation-Driven Ads
Ford’s patent application reveals plans for a system that listens to conversations inside the vehicle to deliver personalized advertisements based on the dialogue and context. -
Data-Driven Customization
The technology will analyze a car’s location, speed, and route history, using this data to serve relevant ads tailored to the driver’s journey and environment. -
Enhanced Ad Delivery
The system will choose between audio and visual ads depending on the conversation context and driving conditions, aiming to enhance the advertising experience during trips.
Read more at: The Record
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