Summary:
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Increase in Advertising
Amazon plans to introduce a higher number of ads across its popular television shows and movies on Prime Video starting next year as part of its strategy to expand into ad-funded streaming services. -
No Significant Drop in Subscribers
Since incorporating advertising into Prime Video eight months ago, the company has reported no sharp decline in subscriber numbers, easing concerns about potential customer backlash among top executives. -
More Ad Slots Available
Kelly Day, vice-president of Prime Video International, stated that there will be an increased number of advertising slots available for brands in 2025, indicating a shift towards more targeted advertising opportunities. -
Upcoming Advertising Plans
The announcement comes ahead of Amazon’s first London “up front,” an event where television companies present their advertising strategies to attract investment for the upcoming year. -
Future Advertising Load
Day emphasized that the advertising load will “ramp up a little bit more into 2025,” reflecting Amazon’s commitment to enhancing its ad offerings on the streaming platform.
Read more at: Financial Times
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