Summary:
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Introduction of AI Model
Adobe has begun rolling out its Firefly Video Model, an AI tool that generates videos from text prompts, entering the competitive landscape of generative AI for film and television. -
Market Competition
This new offering will compete against OpenAI’s Sora, as well as video tools recently announced by ByteDance and Meta Platforms. -
Focus on Legality
Adobe emphasizes that its models are trained on data it has rights to use, ensuring that generated content can be legally employed in commercial projects. -
Early Access and Collaborations
The tool is currently available to those who signed up for the waiting list, with no general release date announced yet. Notably, PepsiCo’s Gatorade and Mattel are among the first companies utilizing Adobe’s generative tools. -
Practical Applications for Creators
Adobe aims to make its video tools user-friendly for everyday video creators and editors, focusing on integrating AI-generated footage seamlessly with conventional video through detailed controls on camera position, angle, and motion.
Read more at: Reuters
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