Having a good website is crucial to your business’ online presence. However, it is not enough to just create a website, you need to attract users to your site. So, for your business to be successful, you need to have a website that will be appealing to people. The easiest way to ensure this is to be intentional and strategic when creating the design of your website.
According to top web design companies, the most important thing when creating a web design is to provide a unique and positive user experience. If you succeed in this, you will ensure that users return to your website and you will set yourself apart from the competition. Therefore, page load speed is one of the vital ingredients to this process.
If you don’t know how to customize your web design to make your site read faster, here are a few steps to follow:
- Get Rid of Unnecessary Elements
The first step you need to take is to reduce the size of your website.
Why is this important?
The reason is very simple, the smaller the web page, the faster it will load. So, if you have previously inserted images or videos into the design that are unnecessary and do not bring any value to your business, simply delete them.
Deleting elements that have no value will make your page easier to load and the design more visible. Try to figure out which components contribute to the better functioning of your website and focus on them. Remove all other elements that do not add value to your business.
- Avoid Pages that Are too Long
One of the main reasons for slow loading of web pages is that they are too long. If you have long pages within your design, divide them into several smaller ones. This way you will make your site read faster. All important information will remain on the site, only it will be divided into several, easy to find, pages. Visitors to your site will have a more positive experience and will stay on your site long enough to familiarize themselves with your content.
- Image Optimization
Professional web design companies know that images are an essential element of any web design. They contribute to a better user experience and make your site visually appealing. However, when inserting images into the design, you must ensure that the formatting of the photos are properly optimized. Under no circumstances should you allow photos on your site to cause slow loading.
There are several different photo formats and no matter which one you use, you will need to optimize your photos for the web. It is also important to compress photos to ensure that they can be read quickly. Fast photo uploads will keep visitors interested in your content and business offerings.
- Reduce Unnecessary Gaps
It is known that empty space (white space) in design is one of the most important elements. Empty space gives a unique and elegant look to your website, but you must be mindful that there is not too much empty space. Otherwise, it can negatively impact the reading of your website.
So you should always be minimalistic with adding elements to your web design, even when it comes to empty space. The optimal amount of free space will make your page smaller and therefore, loading will be faster.
- File Compression
File compression is a standard practice that is applied when reducing the loading time of a website. By compressing files, their size can be reduced by up to 90%. This ensures that the server sends a small amount of data to the page while it is loading, meaning that your website will load faster.
- Database Optimization
If you do not regularly optimize your database, your site will start loading much slower a few months down the line. This happens because all the information related to your site is stored in your database. As this database grows over time, the site will run slower. This problem most often occurs with more complex websites that contain a large amount of data.
The most effective way to avoid slowing down your site is to optimize and clean your database.
In order to have a functional and fast website, you need to be careful when creating a web design with too many elements. Using too many graphic elements, too much animation, inadequate program code and many other unnecessary functions lead to a slowing down of the site load times.
Your potential customers expect the site to read very quickly. If their expectations are not met, sales of your products or services will fall. As a result, the chances for growth and development of your business will be reduced.
For this reason, while your web design is still in the development phase, try to find the optimal design solution. The best way to do this is to hire one of the best web design companies to help you.