YouTube Will Stop Emailing Subscribers About New Videos Next Week

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A lot happens on YouTube, and the Google video site has for ages emailed subscribers that opted into alerts about new uploads and livestreams. YouTube is getting rid of these emails next week as very few people opened alerts about new videos from their inbox. From a report:

The rationale is “less than 0.1% of these emails are opened,” the company said. Messages about your “account, mandatory service announcements, etc.” remain, with Google hoping that the broader change today will help “you more easily spot and pay attention to the important emails.” It reflects companies increasingly wanting to reduce information overload.

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