The Product Launch Formula | Jeff Walker ⭐-1

Product Launch Formula is one of those courses well worth going through at least once a year, especially as part of an annual planning phase. Most of the content exists in video, audio and text format (transcripts), so you can consume it in your preferred format. Enjoy.

MODULE 1 - LAUNCH FOUNDATION
This is about some of the core elements that make Product Launch Formula so powerful. By the end of this module, youll understand the 5 core types of launches (and when to use them), the Sideways Sales Letter, as well as how to use sequences, stories, positioning, and mental triggers to create a great launch.

MODULE 2 - LAUNCH PLAN
This module covers setting yourself up for success by creating a strong plan and a clear roadmap to follow for your first launch. By the end of this module, youll know how to identify your niche, avatar, assets and goals, plus how to build and warm your list.

MODULE 3 - THE PRE-PRELAUNCH
This is an important step that will help you lay the groundwork for your launch. Combined with the Prelaunch, this step is the bread and butter of Product Launch Formula. By the end of this module, youll know how to identify what your market wants, craft and refine your offer, and build serious buzz leading into a launch.

MODULE 4 - PRELAUNCH CONTENT
Your Prelaunch Content (PLC), when done right, helps your potential buyers understand the Opportunity, the Transformation, and the Ownership Experience promised by your product. By the end of this module, youll know how create each of these pieces of content, how to get people onto your launch list, and what to mail during your Prelaunch.

MODULE 5 - OPEN CART
The Open Cart phase is when you finally start taking orders! By the end of this module, youll know exactly what you need at every step of the way, from your Open Cart email sequence to how to script your sales video.

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Happy learning!

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