Last week Firefox’s official blog responded to some viral misinformation about the Firefox logo. “People were up in arms because they thought we had scrubbed fox imagery from our browser. Rest easy knowing nothing could be further from the truth…”
Sure, it’s stressful to have hundreds of thousands of people shouting things like “justice for the fox” in all-caps in your mentions for three days straight, but ultimately that means people are thinking about the brand in a way they might not have for years. …
The logo causing all the stir is one we created a while ago with input from our users. Back in 2019, we updated the Firefox browser logo and added the parent brand logo as a new logo for our broader product portfolio that extends beyond the browser… which represents the family of Firefox products we make outside of just the Firefox browser, like Firefox Monitor. It’s not an icon you’re going to see on a dock, phone’s home screen or desktop, though.
We didn’t get rid of the fox then and have no plans to do so now, or ever. Plenty of folks jumped in to try and clear things up in the original thread, but once the “they killed the fox” meme caught momentum and became the “Firefox minimalist logo” meme, there was no stopping it. It spread to Instagram and then to Reddit. The memes became so pervasive that there were memes being made about how there were too many Firefox logo memes… Well, fear not, because no matter what you think you heard on the internet, the fox isn’t leaving any time soon.