Some serious efforts are required to generate organic traffic on your platform with higher rankings and prominent visibility in SERPs.
These factors should be maintained consistently to achieve a better optimization rate on your site. And the best way to attain that sustainability is by creating SEO-optimized content.
Content writing and search engine optimization are interrelated, as most SEO tactics are dependent on written content. Search engines have defined various ranking factors that relate to content quality.
This article aims to provide insights into the value of content in search engine optimization. In this post, we are going to list some of the most recommended tips and tools that can help you to write SEO-Optimized content effortlessly.
Writing SEO-optimized content
Now that we have understood the requirements of search engines and how the content can affect website optimization, let’s discuss some valuable tips for writing SEO-optimized content.
1. Identify the targeted audience
Instead of just generally presenting information on a webpage, make it more specified for an audience. Understanding who your readers are or whom you are writing for is preferable. Web content writers often overlook this concept, which drastically affects the readability score of a website.
Collecting statistical information about your audiences like age group, gender, or geographical area can help you follow a specific writing style. The following elements should be considered to write content for your targeted audience:
- The kind of terms the audience is searching in the search engines.
- The types of problems people are facing.
- What kind of solution is the audience looking for?
- If there is already a proposed solution for those problems, why didn’t it work?
- How my website can help to resolve their issue.
Each website targets a specific niche that attracts a particular group of audiences. For example, if you’re writing about kitchen products and reviews, your target audience is females belonging to the adult age group. So, your writing style should be less formal.
2. Identify the topic
Like the first writing tip, you can choose the topic according to the search queries of a specific audience group. Before creating content for your website, identify what your website’s name represents. It is vital to feature content on topics representing your website’s name and purpose.
You can use various SEO tools like Ahrefs to find the topics and terms searched online by multiple users. If you enter the primary keywords related to your website, the tools will present various topics or queries you can write about.
Besides knowing your audience’s interests, the topic and niche of your website should be related to your interest as well. You can’t ask a medical expert to write about topics on trending technologies.
Therefore, it’s recommended to write on topics that match your interest to understand it fully. Otherwise, you can hire an expert writer with prior knowledge about that topic so they don’t miss out on any critical information.
3. Focus on keyword research
Once you have found the topic to write, it’s time to identify the keywords to feature in various positions within the content. Keywords are the building blocks of well-optimized content that connect users’ search queries and the website.
Keywords play an important role in content optimization to answer featured snippets. They are one of the most important aspects of search engine optimization as they help generate organic traffic toward a website.
Various online tools like Google Keyword Planner are used to identify relevant keywords to your topic. Such tools can provide data on the most searched keywords and which keywords draw the most traffic.
Keywords are categorized among long tail and short tail keywords that should be part of the content’s body and headings. These keywords help to optimize a website’s performance in the following ways:
Short tail keywords
Any keyword containing less than three words is considered a short tail keyword. Short Tail keywords get more traffic and generally have high competition for them. Such keywords cover a wide variety of topics, and they are featured in almost every section of a website’s content.
Long tail keywords
These are the types of keywords that consist of three to five words. Long Tail keywords are topic-specific. They are not as effective as short-tail keywords in generating traffic. They have low search volume and competition level, but they are essential for targeting niche-specific queries.
4. Create a good structure
The outline of web content refers to the structure and headings you will feature within the body of the content. The general outline of good content is placed in the following order: Introduction, body, and conclusion.
The introduction part should define the whole body of your content. It should not exceed more than 200 words. The initial part of the introduction should relate to the audience’s issue. It can feature a query that concerns their problems or a statement related to their problems.
The second part should provide a proposition, presenting a solution to the concerned issues. This part should contain a concise explanation related to the rest of the topic.
It’s recommended to present the answer as you are writing for featured snippet questions and try to cover it within the first 100 words.
The third and fourth paragraphs of your content’s introduction should briefly describe the rest of the content. It has to be compelling so that the readers can proceed toward the rest of the content.
The body of your content should feature various sections that define different aspects of the problem. Especially if you’re writing a guideline article, maintain the flow by presenting the reasons for the problem and then proposing possible solutions.
Feature headings with H2 and H3 tags to relate and present the content of each paragraph. Each heading title should be related to its parent heading. This writing style makes it easier for visitors to skim through the content to find the relevant section.
Add a conclusion
The last section of your content should summarize the whole purpose of the article and how it could’ve resolved the query. It is important to mention relevant keywords in the article’s introduction, body, and conclusion to maintain its relevance.
5. Learn how to paraphrase
The paraphrasing technique helps to improvise the overall quality of your written content. A writer needs to know paraphrasing techniques. But manual paraphrasing may be lacking in some aspects of web content writing.
However, if you want to write SEO-optimized content for your website, it is easy to rephrase your content with a paraphrasing tool to achieve more perfection than manual paraphrasing.
These tools allow you to increase the readability score of your content and help to deal with plagiarism in the following ways:
Increase readability score
Paraphrasing helps increase readability by turning an authentic piece of information into a more readable form. A writer should paraphrase content by keeping their targeted audience in mind. They have to follow a specific set of words and tone to make the content more readable for others.
The paraphrasing technique helps reduce plagiarism as it allows for rewriting information from an authentic source into a new set of words.
The main idea of paraphrasing is to change the synonyms of specific words and phrases by maintaining the actual meaning in a new written form.
When you rewrite a passage with a new set of words, it appears unique. However, changing words does not mean changing the structure of the sentence or voice (active to passive). It’s the most common misconception about paraphrasing.
6. Promote content via guest posting
Want to get high-quality backlinks? Increase the brand authority of your website to achieve some lucrative opportunities. In order to attain the following backlink to your site, it’s best to write content that stands out in your niche.
Unique content can help attract new clients and achieve higher authority in your niche. For successful guest posting, target the sites relevant to your content structure and attract your targeted audience.
The amount of targeted audience landing on their page can bring you vital opportunities to direct the audience on your website. So don’t ignore a website just because you don’t find a backlink opportunity.
You can rely on a ghostwriter to produce content for your website that brings you higher authority and puts your website under the spotlight in your niche.
7. No grammatical or spelling mistakes
Written content with grammatical errors and spelling mistakes imposes the worst impression on its readers. It can be bad for your SEO as search engine crawlers may ignore content with errors.
Therefore, proofread your article by hinting at the grammatical mistakes. You can also rely on online tools to instantly correct any errors in the content with a few clicks.
8. Keep it concise
Nobody likes to read lengthy paragraphs, so it’s ideal for maintaining a short length and making the content more readable. The same concept is required for meta titles and descriptions where you have to stay within character limits. Concise writing can help to write optimized content in the following ways:
Precise introduction of website
The same goes for the about section of your website, as one webpage should provide you with an idea about the whole website and its services. Summarizing content allows for managing bulk information in just a few words to give a broad idea of the entire website.
Helps to write summarized content
Concise writing helps to summarize descriptions and topics of your web content. In other words, precise writing works best when we’re writing the introduction and conclusion section of written content.
9. Check the content for plagiarism
The written content on a webpage should be unique and specific to add value to the user’s search query. Google has defined plagiarism-free content as a ranking factor for websites.
Search engines prefer websites that offer unique material instead of repeated information similar to other sites.
Once you are done with writing SEO-Optimized content for your website, do not forget to run it through a plagiarism checker.
This will help you to check whether your content is plagiarized from any online resource or not.
The noticeable thing about these plagiarism-checking tools is that they also find the actual source of the plagiarized text for easy citation.