Google Antitrust Suit Takes Aim At Chrome's Privacy Sandbox

[BlueHacker]

AmiMoJo shares a report from The Verge:

State antitrust watchdogs are targeting Google’s plans to phase out third-party tracking cookies, building on a major lawsuit filed last year. The group of 15 attorneys general, led by Texas, updated its complaint about Google yesterday to include a more detailed case against the search giant, including new claims about Google’s strategic use of the Chrome browser. In particular, the new complaint takes aim at recent privacy updates to Chrome, which could better protect users’ personal data while also entrenching Google’s market position.

Like the original Texas complaint, Tuesday’s updated filing primarily focuses on Google’s technology for targeting ads across the web. The attorneys general argue that Google used its power in search, streaming video, and other markets to stamp out independent advertising platforms, forcing small businesses and media outlets to use its system. But in the updated complaint, the states apply this argument to Google’s 'Privacy Sandbox’ – a tool that’s supposed to replace invasive third-party tracking cookies with a more limited system devised by Google. “Google’s new scheme is, in essence, to wall off the entire portion of the internet that consumers access through Google’s Chrome browser,” the complaint reads. “Google is trying to hide its true intentions behind a pretext of privacy,” the suit continues. With Privacy Sandbox, “Google does not actually put a stop to user profiling or targeted advertising – it puts Google’s Chrome browser at the center of tracking and targeting.”

In response, Google said the new allegations rested on a misunderstanding of Chrome’s privacy features. “Attorney General Paxton’s latest claims mischaracterize many aspects of our business, including the steps we are taking with the Privacy Sandbox initiative to protect people’s privacy as they browse the web. These efforts have been welcomed by privacy advocates, advertisers and our own rivals as a step forward in preserving user privacy and protecting free content. We will strongly defend ourselves from AG Paxton’s baseless claims in court.”