Chrome's Ad Blocker Will Expand To Video On August 5


An anonymous reader writes: Google today announced that Chrome’s ad blocker is expanding to video on August 5, 2020. As with previous ad blocker rollouts, the date is likely not tied to a specific Chrome version – Google will be expanding the scope of its browser’s ad blocker server-side. YouTube and other websites with video content will have to review their ads to make sure they are compliant. The Coalition for Better Ads today announced a new set of standards for ads that show during video content, based on research from 45,000 consumers worldwide. There are many different types of ads that can run before, during, or after a video, but the Coalition is banning just three for videos less than 8 minutes long: mid-roll ads, pre-roll ads, and large display ads.