36 Years Ago Today, Steve Jobs Unveiled the First Macintosh

On January 24, 1984, former Apple CEO Steve Jobs introduced the first Macintosh at Apple’s annual shareholder’s meeting in Cupertino, California, debuting the new computer equipped with a 9-inch black and white display, an 8MHz Motorola 68000 processor, 128KB of RAM, a 3.5-inch floppy drive, and a price tag of $2,495.

The Lost 1984 Video: young Steve Jobs introduces the Macintosh


We've found these historical lost videos in 2004 and restored and published them to the world on January 24., 2005, when the Mac became 21 years old.
  • The now iconic machine weighed in at a whopping 17 pounds and was advertised as offering a word processing program, a graphics package, and a mouse.

At the time it was introduced, the Macintosh was seen as Apple’s last chance to overcome IBM’s domination of the personal computer market and remain a major player in the personal computer industry.

Apple 1984 Super Bowl Commercial Introducing Macintosh Computer

Despite the high price at the time, which was equivalent to around $6,000 today, the Macintosh sold well, with Apple hitting 70,000 units sold by May 1984. The now iconic "1984" Super Bowl ad that Apple invested in and debuted days before the Macintosh was unveiled may have helped bolster sales.

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